On Oct. 21, Nike’s We Run race returns to Singapore to inspire, support and connect runners. The runners will be part of the global We Run race movement, which will see a total of 395,500 runners from 32 cities participating. The series will forge a new global community of runners through Nike’s most connected race series yet with innovative Nike+ technology. The We Run race series kicked off on Sept. 1 in Prague, Czech Republic, and will conclude Dec. 15 in Santiago, Chile.
Singapore’s scenic city skyline will be the backdrop for the Nike We Run SG 10K, with the race flagging off in the morning on the Esplanade Bridge and ending at the Waterfront Promenade @ Marina Bay.Participants will run by Singapore’s skyline, passing iconic architecture such as the Marina Bay Sands, Gardens by the Bay, The Sail and Marina Bay Financial Centre. Due to the overwhelming popularity of the race, with 12,000 slots snapped up under 48 hours in 2011, organizers are increasing the race capacity to 20,000.
Runners will be treated to the Nike experience from beginning to end. To get race-ready, runners can sign up for training sessions led by Nike athletes. The Nike We Run SG 10K will be Singapore’s only race that incorporates music on the route, with different music zones and entertainment along the race route, ensuring that there will never be a dull moment. At the race village located at the Waterfront Promenade @ Marina Bay, runners can expect activities aimed at celebrating running and friendship, connecting participants with like-minded people. Finishers of the 10K race will receive a finisher’s tee on top of the usual race tee – more ways to remember their experience by.
Nike Singapore’s Country Marketing Manager, Vijaya Kumar Jayaraj, said, “We increased the capacity this year as we wanted to offer more runners an unprecedented opportunity to connect with each other, and the world, through a powerful shared experience. Running is the common language that they speak, and inspiration knows no boundaries. We Run SG 10K will serve the unique demands of young runners, and participants can expect an experience that will be more fun, digital, cultural and social.”