Nike Fuelband SE

Nike unveiled multiple innovations to its Nike+ ecosystem at an event in New York City.  Nike introduced the Nike+ FuelBand SE, the newest version of the iconic Nike+ FuelBand, which seamlessly connects users with a new Nike+ FuelBand App.

Nike also announced the creation of Nike+ Fuel Lab, an evolution of its popular Nike+ Accelerator program and the first held in San Francisco.  These innovations, along with updates to the Nike+ Running App and the recently announced Nike+ Move App, enhance the reach of NikeFuel and deliver new products and experiences designed to motivate athletes at all levels to move more.

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Nike+ FuelBand App and the Nike+ FuelBand SE

A richer experience is driven by key firmware and hardware upgrades that unlock new capabilities and help users set and achieve their goals.

Bluetooth 4.0 technology connects the Nike+ FuelBand SE automatically and seamlessly with the Nike+ FuelBand App. Improved water resistance and the iconic, easy-to-wear design allow the Nike+ FuelBand SE to go almost everywhere. A redesigned circuit board provides greater flexibility and an internally-enhanced, simple one-button design drives the super bright LED.



The Nike+ FuelBand SE will be available beginning November 6, 2013, in the current Nike+ FuelBand countries of US, Canada, and the UK and will also be available in France, Germany and Japan for the first time.

The Nike+ FuelBand SE will launch in Black and the Sport Pack colors of Volt, Pink Foil or Total Crimson priced at $149 (US).

A limited time pre-order for Nike+ FuelBand SE begins today, October 15, 2013, in the US, UK, France and Germany at

Additionally, the updated Nike+ FuelBand App and the Nike+ Move App will be available for free download on November 6, 2013, free from the App Store at

For more information on the Nike+ FuelBand SE, Nike+ FuelBand App and NikeFuel please visit: Or follow @NikeFuel on Twitter.


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