Nike unveiled multiple innovations to its Nike+ ecosystem at an event in New York City. Nike introduced the Nike+ FuelBand SE, the newest version of the iconic Nike+ FuelBand, which seamlessly connects users with a new Nike+ FuelBand App.
Nike also announced the creation of Nike+ Fuel Lab, an evolution of its popular Nike+ Accelerator program and the first held in San Francisco. These innovations, along with updates to the Nike+ Running App and the recently announced Nike+ Move App, enhance the reach of NikeFuel and deliver new products and experiences designed to motivate athletes at all levels to move more.
Nike+ FuelBand App and the Nike+ FuelBand SE
A richer experience is driven by key firmware and hardware upgrades that unlock new capabilities and help users set and achieve their goals.
Bluetooth 4.0 technology connects the Nike+ FuelBand SE automatically and seamlessly with the Nike+ FuelBand App. Improved water resistance and the iconic, easy-to-wear design allow the Nike+ FuelBand SE to go almost everywhere. A redesigned circuit board provides greater flexibility and an internally-enhanced, simple one-button design drives the super bright LED.
The Nike+ FuelBand SE will be available beginning November 6, 2013, in the current Nike+ FuelBand countries of US, Canada, and the UK and will also be available in France, Germany and Japan for the first time.
The Nike+ FuelBand SE will launch in Black and the Sport Pack colors of Volt, Pink Foil or Total Crimson priced at $149 (US).
A limited time pre-order for Nike+ FuelBand SE begins today, October 15, 2013, in the US, UK, France and Germany at http://www.nike.com/fuelband.
Additionally, the updated Nike+ FuelBand App and the Nike+ Move App will be available for free download on November 6, 2013, free from the App Store at http://www.apple.com/appstore.
For more information on the Nike+ FuelBand SE, Nike+ FuelBand App and NikeFuel please visit: http://www.nike.com/fuelband. Or follow @NikeFuel on Twitter.