Converse introduces the NEIGHBORHOOD for Converse Sneaker Collection for Holiday 2013, marking the brand’s first collaboration with the Tokyo based lifestyle brand. NEIGHBORHOOD (NBHD) has been committed to celebrating various aspects of counter culture since it was founded in 1994, and is synonymous for its refined Japanese take on street style – a natural creative partner for Converse First String’s premium sneakers.
The collection features two of Converse’s most iconic staples; the Jack Purcell Johnny Mid and All Star Chuck ’70 Ox in very premium iterations. For Holiday 2013, NEIGHBORHOOD subtly updated the familiar silhouettes by adding their own unique vision while keeping the sneakers’ design DNA intact. The Jack Purcell is realized in deep petrol blue leather with tonal stitching, while the All Star Chuck ‘70 has a plush royal blue suede upper with white contrast thread.
The NEIGHBORHOOD for Converse Sneaker Collection will be available in limited quantities, beginning on Friday, October 25 at HOODS in Hong Kong, Union in Los Angeles and El Garito de Converse in Madrid. Select Converse First String retailers across the globe will follow on Friday, November 1. The sneakers will retail for a MSRP of $120 USD and will be available in men’s sizing from US 8-12.