“Calvin Johnson continues to re-define the wide receiver position. As the Lions take the field on Thanksgiving Day, Nike Football unveils the third film in the “Calvin & Johnson” campaign, which centers around the playful storyline of Calvin’s alter ego played by Sean “Diddy” Combs. The third film, entitled “Calvin & Johnson: Thanksgiving Day,” features Calvin Johnson’s actual family enjoying Thanksgiving dinner. Although his father, mother and niece are happy to finally have him home for the holiday, his father isn’t sure how he can really be in two places at once. Ultimately his father starts to appreciate how Calvin allows “Johnson” to handle the distractions so Calvin can focus on football. ” – Nike
The creative campaign was developed in partnership with Portland-based independent advertising agency, Wieden+Kennedy.