Today Nike unveiled a new “Just Do It” campaign for Russia. Aptly named “Play Russian”, the campaign portrays the harsh Russian winter and heroes the athletes that keep moving to defy the cold. The campaign was created in partnership with Wieden+Kennedy Amsterdam and the film can be viewed here. For access to the digital hub, please visit playrussian.nike.com.
The campaign aims to inspire movement in the streets of Moscow, and around the country, building momentum around the Winter of Sport. Physical, digital and social media activations will inspire and enable athletes at any level to live out their Russian spirit, even when the temperature drops far below zero.