Nike has announced a Commitment to Action at the annual Clinton Health Matters Initiative Conference to provide critical resources and partnerships in the U.S. to help reshape the way kids take part in sports and play.
ESPN recorded the entire opening session of the Clinton Health Matters Initiative for a scheduled broadcast to take place Sunday, February 9 at 8:00 p.m. on ESPN2.
President Clinton opened the conference by joining basketball great Kobe Bryant on stage to discuss some of the barriers to youth participation, which include the need for access to sports for kids of all ability levels and over-specialization in sports at too early of an age.
The commitment is aimed at providing America’s kids with early, positive experiences in sports and aligns with Designed to Move, the framework for action that Nike spearheaded with more than 70 expert organizations aimed at reversing the physical inactivity epidemic around the world.
Gold Medalist Allyson Felix announced the Nike commitment as part of a panel to address ways to reimagine the youth sports structure. Professional baseball player Matt Kemp, former football standout, Herschel Walker, and Scott Blackmun, CEO of the U.S. Olympic Committee joined Felix on the panel.
Part of Nike’s commitment is to the Aspen Institute Project Play (www.aspenprojectplay.org), a series of roundtable discussions designed to explore policies and strategies that can be used to get more children physically active through sports, with a focus on the health needs of communities.
In late 2014, after collecting insights from hundreds of thought leaders, Project Play will deliver a solutions-oriented report that U.S. stakeholders can use to engage more children in sport activity that promotes health and fitness for life. – NIKE