Jordan Brand president Larry Miller, Footaction CEO Jake Jacobs and filmmaker Spike Lee officially welcomed the first consumers to Flight 23 at Footaction. The group welcomed hundreds of fans lined up at the store on West 34th Street.
Once consumers filed into the store, they were immersed in the style that all have come to expect from Jordan Brand – elephant print walls that nod to the Air Jordan III and flooring emblazoned with the retro “Wings” logo — alongside modern interactive video displays. The store’s centerpiece is a spectacular, custom “23” chandelier made of 340 individual gold Jumpman logos.Members of the Jordan family and celebrity fans of the brand in town for the weekend’s big game stopped by the store—and they were just as excited to get their first look at the space. The night before the grand opening, Earl Thomas and Carmelo Anthony stopped by for a sneak peak.
Stay tuned to @Jumpman23 and Jordan.com for all the latest information on Jordan Brand and Flight 23 at Footaction.