New Era cap celebrates the 2014 NBA All-Star in New Orleans with the NEW Voodoo Collection.
Born in the bayou, Louisiana Voodoo is steeped in ritual and superstition. Not unlike the game of basketball where players practice and habits become their religion. The New Era Voodoo Collection celebrates the New Orleans culture and NBA All-Star weekend with a unique headwear and apparel collection (select pieces glow in the dark.) Symbols adorn much of the product and have various meanings, such as metals like Steel, a nod to players being strong, tough and defensive. Or Mercury, which ties into the idea of needing to be fast and quick. Additional symbols for day and night are also present.
Available at New Era Flagship stores and neweracap.com starting tomorrow, 2/5 through next week. http://shop.neweracap.com/Shop/NBA-Voodoo-Collection?page=1