Nike SB x Air Jordan I

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Multimedia artist Craig Stecyk brings his signature tribal visual identity to the design, taking cues from Northwest Passage, his art installation that prominently features bronze casting and spray paint. The green-and black-upper features “AJ One SB” tonally scribed in a typeface designed by Stecyk that was originally featured in a leading skateboarding magazine in 1982. The same inscription also shows up on the Nike SB x AJI insole.

 

Originally crafted as a high-performance basketball shoe for budding star Michael Jordan, the Air Jordan I inadvertently brought innovation to skate. Celebrating this unforeseen answer to the needs of skaters, Nike SB and Jordan Brand collaborate to release the Nike SB x Air Jordan I.The mid 1980s were a significant time for skating too — vert was booming, street was evolving and clothes were loud. Skaters’ outlaw image was intact, but paralleling Michael Jordan’s aerial attacks, a new breed of airborne superstar was launching from half-pipes. Stecyk was on the scene to document it all.

Fast forward to 2014: the Nike SB x Air Jordan partnership returns with three unique makeups created in collaboration with two icons of the industry who ushered in the shoe’s adaptation — Craig Stecyk and Lance Mountain.

The Nike SB x Air Jordan I designed by Craig Stecyk will be available in limited quantities at select Nike SB and Jordan retailers and nike.com beginning March 15.

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This entry was posted in Jordan Brand, Jordans, Nike and tagged , , . Bookmark the permalink.

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