Tag Archives: Business

Adidas Confirms Kanye West Partnership

Kanye Said it and now Adidas confirms it! “For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering … Continue reading

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NIKE Announces Sale of Cole Haan to Apax Partners

NIKE, Inc. announced today it has reached a definitive agreement to sell its Cole Haan affiliate brand to Apax Partners for $570 million. The transaction is expected to be complete in early 2013. “The decision to divest of Cole Haan … Continue reading

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Manchester City and Nike Announce New Partnership

NIKE Inc. has announced a new partnership that will see the sponsorship of Manchester City Football Club move from Umbro to the Nike brand from the start of the 2013/14 season. The Umbro sponsorship of the English Premier League Club, … Continue reading

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Derrick Rose inks 13 year deal with adidas potentially worth over $200 million

According to AOL Derrick Rose has signed what’s being characterized as a lifetime deal with  adidas. The new contract will guarantee the Bulls point guard $185 million over  13 years, and it could be worth over $200 million if Rose … Continue reading

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Forbes Names Nike The Most Valuable Brand In Sports

Nike is named #1 on Forbes’s Fab. 40 list of the most valuable names in sports. Forbes released the annual Fab. 40 lists, evaluating the top 10 names in four areas: businesses, events, athletes, and teams.  Following Nike in the … Continue reading

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Reebok to refund $25M For False Advertising

      According To The Chicago Tribune, Reebok International Ltd. will refund $25 million to consumers that bought the athletic wear maker’s toning shoes or apparel as part of a settlement with the Federal Trade Commission over deceptive advertising, … Continue reading

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